Consumer Insights

Consumer Insights
Consumers’ Mixed Economic Sentiments Hurt by Inflation, Lifted by Labor
July 30, 2024

As consumers look at their economic prospects, they are torn between factors pulling them in different directions, feeling relatively confident about the job market but remaining deeply concerned about rising prices. Confidence Ekes Upward The Conference Board Consumer Confidence Index rose modestly in July, signaling...

Consumer Insights
Families May Travel More Often, but Spend Less Than Couples Without Kids
July 29, 2024

Married couples without children are leading the way in travel spending, data show, and as others pull back their purchasing in the category, these dual-income-no-kids consumers continue to shell out.  “The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel,” a PYMNTS...

Consumer Insights
Single Parents’ Retail Spending Plunges 35% in One Month
July 23, 2024

Parents are spending less on retail purchases each month, as budget pressures demand cost-cutting measures. By the Numbers The recent PYMNTS Intelligence exclusive report “The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel” drew from a May survey of more than...

Consumer Insights
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does Digital,” which dives deep into global generational habits, offering critical guidance for businesses shaping their...

Consumer Insights
How Different Households Spend: 3 Big Ideas From ‘The Last Transaction’ Report
July 22, 2024

The economic landscape has been particularly turbulent over the past year, and its effects on the behaviors of different kinds of households are becoming increasingly evident. PYMNTS Intelligence’s new study “The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel” sheds light...

Consumer Insights
Gen Z Diners Trade Down to Reduce Restaurant Spend
July 17, 2024

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS Intelligence study in May for the “Last Transaction Report” series surveyed more than 2,700 United States consumers about their recent...

Consumer Insights
What Happens at Retail When You Cross a Gen Z With a Millennial?
July 05, 2024

As zillennials — the bridge generation born between 1991 and 1999 — grow into their prime spending years, their shopping habits are becoming increasingly influential in the retail landscape. This cohort, nestled between millennials and Generation Z, exhibits unique characteristics that set them apart from...

Consumer Insights
How the World Does Digital: Brazil Emerges as Leader in Digital Transformation
July 03, 2024

Brazil might be known for samba, soccer and sugar. But you can now add digital transformation to that list. According to PYMNTS Intelligence’s recently released landmark report “How the World Does Digital,” this country with a population of 215 million has emerged as the global...

Consumer Insights
Report: Teenagers in Wealthy Nations Lag in Financial Literacy
June 27, 2024

A new report says teens in more prosperous countries are lacking in financial literacy. While more than two-thirds of students routinely use financial products and services, levels of financial literacy are too low to make sure they can avoid financial risks, the Organization for Economic...