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The zillennial generation represents a cross-section of older Gen Z and younger millennial consumers — and is developing clear habits. As digital natives, this generation tends to flock to online channels for shopping, entertainment and to connect via social media more than their parents and grandparents. Like Gen Z and millennial consumers, zillennials are more … Read more
Pay later options have shaken up the retail world over the past several years. As opposed to traditional credit options that offer a maximum limit on a card and bill the user for all monthly purchases, pay later programs allow the user to split a single purchase over a set number of payment installments, sometimes … Read more
Generative artificial intelligence (GenAI) holds immense potential for transforming how organizations deploy technology to improve operational efficiency and drive innovation. Still, many firms fail to fully leverage the technology’s capabilities. For example, half of surveyed chief marketing officers (CMOs) use GenAI for routine tasks like drafting emails and visualizing data. Just 20% use it for … Read more
According to PYMNTS Intelligence’s recent Certainty Report, one-third of middle-market companies in the United States operate in a highly uncertain environment. Uncertainty is problematic for businesses because it hinders their ability to make informed decisions, plan effectively and achieve their objectives. Uncertainty also involves risk, as firms may face unexpected events or outcomes that can … Read more