Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly impact the economy in the near future. “This is the cohort for whom digital is native to their generation...
Forty-four percent of U.S. consumers are interested in purchasing insurance products directly through their financial institutions (FIs), and this interest is especially strong among younger consumers and those with higher incomes. These are just some of the key findings included in PYMNTS Intelligence’s, “Why Consumers...
U.S. consumers expect to know, when they go to make a purchase, whether or not the items they want will be in stock, PYMNTS Intelligence reveals, and they are looking for real-time digital inventory updates from retailers to meet this demand. By the Numbers The...
In 2024, a few key concerns bubble consistently to the top of the list for the paycheck-to-paycheck economy. The PYMNTS Intelligence report “New Reality Check: The Paycheck-to-Paycheck Report: Why One-Third of High Earners Live Paycheck to Paycheck” found that 82% of the roughly 4,000 respondents...
Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who take advantage of the programs. According to PYMNTS Intelligence research, 79% of current card-linked offer users plan to continue using...
Through scores of reports on the paycheck-to-paycheck economy, PYMNTS Intelligence has found that there’s a commonality across income levels and demographics: Most of our collective paychecks are earmarked to meet expenses, with a little — if anything — left over to put into savings. And...
Nonessential spending is far from the No. 1 reason that consumers struggle with financial instability, but for a significant share of those living paycheck to paycheck, these nice-to-have purchases are at least partially to blame. By the Numbers The PYMNTS Intelligence study “New Reality Check:...
Consumers are more likely to expect an expansion of public assistance programs than they were a year ago. Among the programs about which they have increased optimism are federal student aid, student debt forgiveness, federal welfare programs, unemployment benefits and the federal minimum wage, the...
For zillennials — the bridge generation between millennials and Generation Z, born between 1991 and 1999 — budgeting is a key priority when making decisions about where and how to shop. “Generation Zillennial,” a PYMNTS Intelligence special report, draws on a survey of more than...
