Consumer Insights

Consumer Insights
25% of High-Income Consumers Work Side Hustles
June 26, 2024

Amid news that the U.S. job market is cooling, first-time unemployment claims are up and 64% of Americans now live paycheck to paycheck, comes this finding: One-quarter of those Americans earning more than six figures a year work side hustles to generate extra income. But...

Consumer Insights
Consumers Engage Digitally With Restaurants 34% More Than Grocers
June 26, 2024

As consumers turn to digital platforms to meet their food needs, their eCommerce adoption of restaurants is greater than for grocery. By the Numbers The 2024 edition of PYMNTS Intelligence’s “How the World Does Digital” examined the digital behavior of 67,000 consumers across 11 countries...

Consumer Insights
New Report: How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 26, 2024

How consumers engage in the digital world provides a better understanding of a country’s level of digital transformation. But which countries are leading the pack and which are lagging? Which activities do consumers perform digitally the most? PYMNTS Intelligence’s latest edition of “How the World...

Consumer Insights
29% of Vacationers Say Better Finances Mean More Summer Travel
June 25, 2024

July Fourth is just around the corner and, if you haven’t already done so, there is still time to make last-minute travel plans. But be warned: about half of Americans who plan to travel already have their vacation itineraries mapped out.  In fact, according to...

Consumer Insights
How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 25, 2024

It’s time to take stock of global digital engagement. The pandemic has finally faded into memory and the flurry of consequential payments innovation has given way to a new round of products, features and applications. In short: Consumers are settling into reliable patterns for their...

Consumer Insights
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives. By the Numbers The PYMNTS Intelligence report, “Personalized Offers Are Powerful — but Too Often Off-Base,” created in...

Consumer Insights
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly since the CPI print earlier in the week came in flat and the economy appears to be firing on all...

Consumer Insights
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. By the Numbers The PYMNTS Intelligence study last year “Consumer Inflation Sentiment Report: Consumers Cut...

Consumer Insights
1 in 3 Shoppers Wants to Buy Local Products
June 18, 2024

As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers. By the Numbers For the recent “Generation Zillennial Report,” PYMNTS Intelligence surveyed more than 3,000 U.S. consumers in April about...