As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21%...
WhatsApp said that as of July, it has 100 million users in the United States. “This milestone has been a long time coming and it proves that WhatsApp is the solution to the cross-platform divide in America,” the company said in a Thursday (July 25)...
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...
How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often...
Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday...
As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...
User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musk’s presence continues to be divisive....
As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June 27) its “Deals For You Days,” with discounts on “thousands of products” from brands ranging...
As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform beyond B2B into B2C. Amazon, for instance, has garnered a following of 31 million on the platform. The company posts...
