Digital Platforms Give Banks New Testing Ground for Personalized Experiences

Building Better Digital Banking for Customer Satisfaction

Only 44% of banks are offering the personalized digital banking experiences their customers demand, something that digital platforms help banks deliver by testing and learning, Michael Tischer of Associated Bank explains. Read more in the “Digital-First Banking Tracker®,” a collaboration with NCR.

Inside the April Tracker
  • Aligned leadership and teams — coupled with nimble product design and a customer-centric focus — can create lasting digital banking innovation, according to Associated Bank senior vice president Michael Tischer.
  • Only 11% of consumers feel a sense of financial belonging with their banks — a crucial sentiment correlating with 160% better financial health.
  • As banks continue to invest heavily in digital, they must better anticipate customers’ needs to deliver personalization where and when they need it.

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