Loyalty & Rewards

Loyalty & Rewards
New Data: Card-Linked Offers Improve Relevance and Value
May 29, 2024

Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of past users who never return? PYMNTS Intelligence finds that if those who used these offers...

Loyalty & Rewards
Experian Takes Stake in Customer Engagement Firm Reward
May 22, 2024

Experian acquired a stake in Reward, which powers bank and retail rewards programs. “The investment cements an existing commercial partnership between Reward and Experian,” the companies said in a news release Wednesday (May 22). “This further collaboration will focus on leveraging Experian’s rich data and audience activation capabilities to...

Loyalty & Rewards
39% of Middle-Income Card Holders Unfamiliar With Card-Linked Offers
May 07, 2024

Once card holders are made aware of how they can earn rewards by using their credit and debit cards to pay for goods and services, most are hooked. That’s according to the PYMNTS Intelligence report “Card-Linked Offer Growth Hinges on First-Time Users,” which was based on surveys with more...

Loyalty & Rewards
Simple Credit Rewards Work for Older Generations, but Not Gen Z
May 02, 2024

More than 80% of credit card users now receive reward offers from their card issuers and, on average, 72% of those rewards get used within 90 days. Meanwhile, 71% of consumers tell PYMNTS Intelligence that they are highly satisfied with the rewards that their primary...

Loyalty & Rewards
Grocery Shoppers Across Continents Demand Personalized Rewards
April 30, 2024

No matter which side of the Atlantic they are on, grocery shoppers want loyalty programs with smarter, more relevant messaging, and merchants across the United Kingdom and the United States are rising to meet this demand. U.K. grocery giant Tesco, for its part, is looking to drive rewards adoption...

Loyalty & Rewards
Domino’s Captures Larger Slice of Revenue With Rewards Program
April 29, 2024

Domino’s said its decision to relaunch its rewards program last year is paying off. The quick-service pizza chain released quarterly earnings results Monday (April 29) showing a 5.6% increase in U.S. sales, with management pointing to the rewards program as a driver of that growth. “The program is delivering on...

Loyalty & Rewards
How Airline Miles Deliver Incremental Sales and Loyal Customers to Local Restaurants
April 29, 2024

It was restaurateur and self-styled pop culture icon Guy Fieri who said recently: “Food is not just eating energy. It’s an experience.” It’s a statement that rings true for Steve Fusco, president at Rewards Network. As head of a company that brings customers, data, financing...

Loyalty & Rewards
New Data: 93% of Card-Linked Offer Users Come Back for More
April 23, 2024

Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS Intelligence’s research shows how attractive current offers are to users: 93% plan on maintaining or increasing their use in the...

Loyalty & Rewards
JCPenney Launches Rewards and Credit Program
April 17, 2024

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies,” the department store chain said in a news release Wednesday (April 17). ”Now, with...