loyalty rewards

Loyalty programs offer rewards, discounts, or other special incentives and are designed as a reward for a customer's repeat business. Some rewards are earned and others are unlocked when signing up or referring a friend.
Unlocking Loyalty’s Potential: How Product-Market Fit Drives Program Success
Unlocking Loyalty’s Potential: How Product-Market Fit Drives Program Success
July 23, 2024  |  Loyalty & Rewards

Achieving success with loyalty programs often proves elusive for brands that prioritize the wrong elements. The concept of product-market fit, widely discussed in entrepreneurial circles,...

READ MORE >
Expedia Launches 2 Credit Cards for Its One Key Loyalty Program
Expedia Launches 2 Credit Cards for Its One Key Loyalty Program
July 12, 2024  |  Credit Cards

Expedia Group said Friday (July 12) that it will launch two new co-branded credit cards designed to complement its loyalty program, One Key. The new...

READ MORE >
Target Bolsters in-Store Experiences Through Strategic Collaborations
Target Bolsters in-Store Experiences Through Strategic Collaborations
July 12, 2024  |  Retail

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical...

READ MORE >
Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
July 12, 2024  |  Subscriptions

As Taco Bell continues its paid subscription push — its “passes” — the quick-service restaurant (QSR) giant is seeing that, by offering a wider range...

READ MORE >
Mid-Market Retailers Innovate to Survive in a Tight Economy
Mid-Market Retailers Innovate to Survive in a Tight Economy
July 02, 2024  |  Retail

As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop...

READ MORE >
Starbucks and Marriott Team on Loyalty Rewards
Starbucks and Marriott Team on Loyalty Rewards
June 18, 2024  |  Loyalty & Rewards

Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott...

READ MORE >
Gen Z Slow to Adopt Co-Branded Travel Credit Cards
Gen Z Slow to Adopt Co-Branded Travel Credit Cards
June 14, 2024  |  Credit Cards

While 68% of U.S. consumers own general-purpose credit cards, 28% now carry specialized co-branded or store-issued cards, and the appeal of travel-related cards is strong....

READ MORE >
Consumers Demand Discounts Even When Buying Diamonds Amid Inflation
Consumers Demand Discounts Even When Buying Diamonds Amid Inflation
June 13, 2024  |  Retail

As consumers continue to be concerned about their financial situations, shoppers are looking for deals and discounts even when making major purchases such as buying...

READ MORE >
Apple Pay Expands Services Ecosystem ‘Off’ iPhone Onto Chrome and Into Installments
Apple Pay Expands Services Ecosystem ‘Off’ iPhone Onto Chrome and Into Installments
June 11, 2024  |  Apple Pay

The first few days of Apple’s annual developer conference, stretching from Monday (June 10) to Friday (June 14), may seemingly be all about artificial intelligence....

READ MORE >