Luxury brands have begun lowering their prices to win back middle-income shoppers. As The Wall Street Journal (WSJ) reported Sunday (July 21), this move —...
In an era where luxury is becoming increasingly defined by personalization, wealthy consumers are demanding that brands innovate, tailoring their offerings to match their individual...
For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. “Customers don’t come up and ask for personalization,” Fox-Glassman said...
As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without...
Repeat business is more valuable than ever in today’s challenging operating environment. And with the news Monday (June 17) that 40Seas launched a Global Accounts...
As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...
In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as...
As retailers rethink their relationships with their customers looking to drive deeper loyalty and higher engagement, Sam’s Club is looking to its membership base to...
Amid ongoing economic challenges, shoppers may be willing to spring for premium fashion service, but as Stitch Fix has seen, they need to know that...