Gen X

What is Gen X? Generation X (or Gen X) is the demographic cohort following the baby boomers and preceding the Millennials. Researchers and popular media typically use birth years ranging from the early-to-mid 1960s to the early 1980s.

(source: en.wikipedia.org)

46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

READ MORE >
How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

READ MORE >
Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

READ MORE >
Boomers Flip the Script on Storing Travel Docs in Digital Wallets
Boomers Flip the Script on Storing Travel Docs in Digital Wallets
March 29, 2024  |  Mobile Wallets

Are there any adults still out there who aren’t using digital wallets to securely store important documents? The answer is yes. There are many who...

READ MORE >
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

READ MORE >
Supreme Court Student Loan Decision Could Hit Gen X Hardest
Supreme Court Student Loan Decision Could Hit Gen X Hardest
June 30, 2023  |  News

As illustrated in the PYMNTS collaboration with LendingClub, “New Reality Check: The Paycheck-to-Paycheck Report,” Gen X shoulders the heaviest financial burden across generations, and the...

READ MORE >
Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
June 07, 2023  |  Debt

Gen X has been walking a difficult financial tightrope over the past few years, and double debt duty may be leaving “The Forgotten Generation” in...

READ MORE >
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

READ MORE >
Navigating The COVID-19 Pandemic: Life On Lockdown
Navigating The COVID-19 Pandemic: Life On Lockdown
August 19, 2020  |  Coronavirus

PYMNTS launched its first study of 1,923 representative United States consumers and how the new coronavirus pandemic had altered their daily behaviors on March 6....

READ MORE >