Generation X

46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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Gen Z Diners Trade Down to Reduce Restaurant Spend
Gen Z Diners Trade Down to Reduce Restaurant Spend
July 17, 2024  |  Consumer Insights

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS...

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Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
June 17, 2024  |  Retail

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...

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54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
May 31, 2024  |  Consumer Finance

Pay later plans — those arrangements enabling consumers to cover purchases over a set period of time — are not only a popular way to...

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New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
May 10, 2024  |  Travel Payments

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income...

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For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
May 07, 2024  |  Consumer Finance

As the title of PYMNTS Intelligence’s most recent New Reality Check report, “The Paycheck-to-Paycheck Report: Why 60 Percent of Gen Z’s Live Paycheck to Paycheck,”...

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Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

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Young Consumers Turn to Credit to Manage Spending
Young Consumers Turn to Credit to Manage Spending
April 23, 2024  |  Personal Finance

While most consumers use credit to purchase products or services because of the rewards they can get for doing so, PYMNTS Intelligence reveals, younger shoppers are the only...

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