Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

(source: en.wikipedia.org)

46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
July 25, 2024  |  Mobile Wallets

In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions....

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How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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Gen Z Drives Travel Spending Surge for Live Events
Gen Z Drives Travel Spending Surge for Live Events
July 22, 2024  |  Travel Payments

As young consumers look for meaningful, in-person experiences, more are traveling for ticketed events, driving vacation spending. A recent report from Allianz Partners found that...

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Amex Earnings: Gen Z, Millennials Drive Credit Card Volume Growth
Amex Earnings: Gen Z, Millennials Drive Credit Card Volume Growth
July 19, 2024  |  Earnings

American Express earnings released on Friday (July 19) show that consumers continue to spend on experiences — particularly on dining out, and that momentum belongs...

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Brightfin Debuts Gen Z-Focused Financial Wellness App
Brightfin Debuts Gen Z-Focused Financial Wellness App
July 18, 2024  |  Personal Finance

Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the...

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Insurance Industry $500 Billion Digital Shift Driven by Gen Z Expectations
Insurance Industry $500 Billion Digital Shift Driven by Gen Z Expectations
July 17, 2024  |  Digital Payments

As the second half of 2024 unfolds, the insurance sector finds itself in the midst of a profound shift. How profound? According to at least...

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Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

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Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
July 08, 2024  |  VISA

There’s the payment and then there’s everything that happens around it. That’s why financial services companies, from insurance to FinTechs to enterprise-grade banks, add services...

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