Coca Cola

Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
July 23, 2024  |  Earnings

Consumer caution does not seem to be hurting the Coca-Cola Company. The food and beverage giant released earnings Tuesday (July 23) showing its organic revenues growing 15%, with...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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CPG Marketing Embraces New Business Models for Digital Transformation
CPG Marketing Embraces New Business Models for Digital Transformation
March 04, 2024  |  artificial intelligence

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition....

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Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
October 24, 2023  |  Artificial Intelligence

Coca-Cola is using artificial intelligence (AI) to increase sales to business customers by automatically prompting them with tailored messaging. The food giant shared on a...

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How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
September 16, 2023  |  artificial intelligence

We can all appreciate a good Coca-Cola commercial, right? These commercials are a powerful way to get consumers to remember and purchase the beverage. But...

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Coca-Cola Adjusts for Cost-Conscious Consumers as Shoppers Trade Down
Coca-Cola Adjusts for Cost-Conscious Consumers as Shoppers Trade Down
July 26, 2023  |  Earnings

As consumers continue to seek more affordable options amid inflation, Coca-Cola is shifting its product strategy toward cost-cutting shoppers. On a call with analysts on...

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Coca-Cola Says Widening Income Gap Demands Both Premiumization and Affordability
Coca-Cola Says Widening Income Gap Demands Both Premiumization and Affordability
April 24, 2023  |  Earnings

As income gaps become more pronounced globally, Coca-Cola is offering more premium and budget-friendly options. On a call with analysts Monday (April 24) discussing the...

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Shopify, Coca Cola Harness the Power of ChatGPT
Shopify, Coca Cola Harness the Power of ChatGPT
March 24, 2023  |  Retail

As artificial intelligence (AI) continues to evolve and the conversation around OpenAI’s ChatGPT amplifies, more and more retailers are exploring what it could mean for...

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Bain and OpenAI Ally to Facilitate ‘Huge Wave of Innovation’
Bain and OpenAI Ally to Facilitate ‘Huge Wave of Innovation’
February 21, 2023  |  artificial intelligence

Bain & Company and ChatGPT creator OpenAI have formed a global services alliance. The alliance will bring together Bain & Company’s digital implementation capabilities and...

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